Challenge
Businesses of all sizes have come to recognize the efficiency and effectiveness of conference calls. However, many companies find it difficult to find a "right-sized" solution for their specific needs - either the system is cost-prohibitive or doesn't provide all the desired features.

Solution
Jaduka's Conferencing Service provides businesses with affordable, on-demand conferencing that can be used anytime by simply picking up the phone and dialing a personal code. The service includes a convenient Online dashboard for account management, monitoring live conference calls, and reporting.

Furthermore, Jaduka's API enables companies to develop a customized, feature-rich conferencing service that tightly integrates into existing Intranet or Internet applications to automatically schedule calls, invite participants, and manage permissions.

Scenario
Late in the month, Hank, the sales director for a fresh food distributor, gets a call from one of his suppliers who informs him that inventory of a perishable product has gotten too high. The supplier offers Hank an incredible deal to "move the goods!" Unfortunately, Hank doesn't have a sales meeting planned with his team until the following week, which is too late to take advantage of the time-sensitive promotion.

Hank remembers a presentation by the IT manager, Lonnie, who demonstrated an easy way to initiate an instant group call from their salesforce automation system. Hank clicks over to the calendaring section and sees the button for "Start a Conference Call." He selects "Sales Team" from a familiar list of distribution names and clicks "Start." Within a couple of minutes he is on the phone, pumping up his sales team. As a result of being able to capitalize on the opportunity, which, in the past, would have been lost because of the inability to get the word out quick enough, Hank exceeded his monthly quota landing him a huge bonus.

Impact
Through 2010, 10 percent of the business processes that have been communication-enabled will experience a 50 percent efficiency improvement (Gartner - Achieving Agility Through Communication-Enabled Business Processes, 2006).