Challenge
The Internet is where most customers first go for product and service information. Yet, over half of qualified, ready-to-buy customers click away from the sale. The statistics are sobering: Shopping cart abandonment remains over 50% and 88% of Web buyers admit they have left items in a shopping cart without completing the online purchase (Forrester, 2005).

Solution
Jaduka's Web-initiated Calling service and technology now make it easy to install a "Sales Agent" or customer service button on Web pages so customers can conveniently do business with merchants by phone. When customers click the button, they are instantly connected - via their regular home, office or mobile phone - with the company's representative. This level of access increases sales conversion rates and reduces shopping cart abandonment.

Scenario
An Online shopper looking to buy a new camera visits a Web site and finds the model she wants, but she needs to make sure that the camera comes with batteries and a travel case. After scouring the product listing and the site's FAQ's she still can't find an answer to her simple question. The only means the site offers to contact them is via email. Frustrated, she leaves the site to go check out a competitor.

The second site has the same camera at a competitive price, but still no mention of whether or not it includes batteries or case. The shopper notices a "Have a Question, Call Now!" button. She inputs her cell phone number and clicks "Connect." In a moment, her phone rings and a live customer service agent is on the other end asking how he can be of assistance. The shopper is happy to find that the camera does include batteries. The case is extra, but the agent suggests one that fits her needs. She completes her purchase Online (including the extra accessory). The experience has left her feeling very good about the merchant and she tells her friends and co-workers that the second site is the only place she'll shop from now on.

Impact
When customers can interact with a live person, shopping cart abandonment decreases 10-45% (Meta Group, 2000). With Jaduka's Live Customer Service solution, eCommerce merchants, service providers, and call centers can create positive cross channel customer experiences that improve customer loyalty and increase revenue.