Challenge
Internet Yellow Pages (IYP) and Online directories recognize that phone leads are a proven way generate sales for their customers and that the Internet is where most customers go first to get product and service information. However, it is difficult to prove the value of an Online directory listing to many traditional yellow page advertisers, especially those who have only static Web sites (or no site at all).

Solution
Jaduka's Directory Connect is a hosted e-marketing tool that provides a direct link from the advertiser's IYP listing to their ringing telephone. In addition, the one-click convenience converts surfers into satisfied customers. When a customer clicks a Directory Connect link on an advertisement or listing, a call is placed to each party and then seamlessly connected - the customer never has to leave the directory site.

Scenario
After a long day at work, a fellow comes home and finds that his wife has left him and taken all their belongings. Luckily, he had his laptop with him at work, which he uses to look up divorce attorneys on the local Internet Yellow Pages. He doesn't want to browse a Web site, he just wants to talk to someone... fast! He looks through the directory listings and selects one that has a "Click to Call Now!" button. As he has used this service before, all the does is click "Connect" and in a moment he is spilling his life story to the sympathetic lawyer on the other end.

The smart attorney knows the value of standing out among competing directory ads and is happy to pay a premium to the IYP for the live phone lead.

Impact
Jaduka facilitates performance-based Internet lead generation to help small businesses grow by driving phone leads directly from the Internet - whether or not the business has a Web site. With Pay-Per-Call, businesses pay only for the calls they receive. And, because of the inherent higher quality, phone leads command a higher transaction price for the IYP or local directory.