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Enterprise > Showcase > Marketing Solutions

Challenge
An interactive marketing agency based out of New York, wanted to devise a new application to help showcase the full capabilities of their technology. This application would not only highlight the use of their talking avatars but the ability to customize them with your own character design and speech. The agency felt that the application would have more of an impact if they gave users the ability to record their own voice.

Solution
Jaduka developers banded together with the agency to add this recorded human voice capability to application via the Jaduka API. It is based out of the same technology as our Click-and-Connect service, which works by simply clicking on a button to initiate a call. When the user answers the phone, they are given the option to record, edit and save a message. The saved message is then coupled with the avatar and the application generates a talking character with lips that move in sync with the voice.

The idea is that you can make it say what ever you want to say with your own voice!

Scenario
A web surfer accesses the application via the web and decides he would like to place a character on his personal blog and FaceBook profile. He proceeds to customize his character and inputs a humorous script by using the text-to-speech feature. After previewing his avatar, he felt that the voice seemed a bit artificial and lacked character so he decided that recording his own voice would be more effective. He clicks on the phone button labeled "Give it a Voice" and goes through the motion of recording his own voice. Now we are talking!


Services & Technologies
  • API (Application Programming Interface)
  • Web-initiated Calling
  • IVR (Interactive Voice Response)

Impact
With the adoption of voice capability via Click-and-Connect technology, the application is truly interactive - combing human voice with animated characters. The result is an application that will certainly gain more attention by the use of real life human voices further promoting the agency's reputation as an innovative interactive company.